Comments on: Dear ITV.com, have you heard of frequency capping? http://www.vaughandenny.com/blog/2009/07/itvcom-heard-of-frequency-capping/ Vaughan Denny's view of the online video advertising world Fri, 07 May 2010 00:26:04 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: vaughan http://www.vaughandenny.com/blog/2009/07/itvcom-heard-of-frequency-capping/comment-page-1/#comment-11 vaughan Sat, 25 Jul 2009 22:17:08 +0000 http://vaughandenny.com/blog/?p=53#comment-11 Mr Rouibah! I thought of you as the tour zipped around the lake, hope that all is well with you. I think that some companies will struggle to make the move, others will take the opportunity to develop. Like every market change - there will be winners and losers. Mr Rouibah!

I thought of you as the tour zipped around the lake, hope that all is well with you.

I think that some companies will struggle to make the move, others will take the opportunity to develop. Like every market change – there will be winners and losers.

]]> By: Bedouin http://www.vaughandenny.com/blog/2009/07/itvcom-heard-of-frequency-capping/comment-page-1/#comment-10 Bedouin Sat, 25 Jul 2009 20:48:17 +0000 http://vaughandenny.com/blog/?p=53#comment-10 Hi Vaughan, Good angle: advertisement is changing so fast and many companies will disappear because they do not understand or refuse to understand the shift. BTW, le tour de France was in Annecy this week. Too fast for me... Nourrédine. Hi Vaughan,

Good angle: advertisement is changing so fast and many companies will disappear because they do not understand or refuse to understand the shift.

BTW, le tour de France was in Annecy this week.
Too fast for me…

Nourrédine.

]]> By: vaughan http://www.vaughandenny.com/blog/2009/07/itvcom-heard-of-frequency-capping/comment-page-1/#comment-9 vaughan Mon, 20 Jul 2009 17:59:27 +0000 http://vaughandenny.com/blog/?p=53#comment-9 Good point Malcolm. Hopefully as the market develops further the agencies, publishers and advertisers will agree and implement the standards that are needed to make everything work. Of course - if the data is available but people still ignore it then there isn't much that we can do about that. Good point Malcolm.

Hopefully as the market develops further the agencies, publishers and advertisers will agree and implement the standards that are needed to make everything work. Of course – if the data is available but people still ignore it then there isn’t much that we can do about that.

]]> By: Malcolm Murdoch http://www.vaughandenny.com/blog/2009/07/itvcom-heard-of-frequency-capping/comment-page-1/#comment-8 Malcolm Murdoch Mon, 20 Jul 2009 16:33:52 +0000 http://vaughandenny.com/blog/?p=53#comment-8 Problem is that not all buyers actually look at their frequency reports. They just see the impressions and put a big tick against the campaign. Have a similar experience from watching Comedy Central clips. Am outside the US, seeing the same american ad five times in one sitting... Problem is that not all buyers actually look at their frequency reports. They just see the impressions and put a big tick against the campaign.

Have a similar experience from watching Comedy Central clips. Am outside the US, seeing the same american ad five times in one sitting…

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