Comments on: good creative + good format + good media = good advertising http://www.vaughandenny.com/blog/2009/08/good-creative-good-format-good-media-good-advertising/ Vaughan Denny's view of the online video advertising world Fri, 07 May 2010 00:26:04 +0100 http://wordpress.org/?v=2.9.2 hourly 1 By: Andy http://www.vaughandenny.com/blog/2009/08/good-creative-good-format-good-media-good-advertising/comment-page-1/#comment-66 Andy Wed, 09 Sep 2009 10:23:33 +0000 http://www.vaughandenny.com/blog/?p=169#comment-66 Interesting post. I believe the same is true for all creative works. Some of the best Architecture I have seen has been developed from the most unbearable set of constraints. Hopefully constraints make us think that little bit harder. Interesting post. I believe the same is true for all creative works. Some of the best Architecture I have seen has been developed from the most unbearable set of constraints. Hopefully constraints make us think that little bit harder.

]]> By: vaughan http://www.vaughandenny.com/blog/2009/08/good-creative-good-format-good-media-good-advertising/comment-page-1/#comment-51 vaughan Fri, 28 Aug 2009 16:11:43 +0000 http://www.vaughandenny.com/blog/?p=169#comment-51 Thanks Mike, I'll check out Clicktale, I just posted about tracking and comparing video performance using Eyeview, I'll check yours out and maybe update the post. Thanks Mike, I’ll check out Clicktale, I just posted about tracking and comparing video performance using Eyeview, I’ll check yours out and maybe update the post.

]]> By: Mike Darnell http://www.vaughandenny.com/blog/2009/08/good-creative-good-format-good-media-good-advertising/comment-page-1/#comment-49 Mike Darnell Wed, 26 Aug 2009 08:53:01 +0000 http://www.vaughandenny.com/blog/?p=169#comment-49 great post. I especially liked your point "The best creative can often be found where the constraints are narrow – not broad". I have found this to be true with my students, as a member of an industrial design faculty, and as a service provider with my clients. I believe the tighter the constraints the easier and more efficient the design process. As a side note I'd recommend using tools like http://clicktale.com to monitor actual engagement pattens from users as a method for improving conversions. We at Treepodia offer clients an automated system for monitoring which version of a product video performs best. Cheers, Mike great post.
I especially liked your point “The best creative can often be found where the constraints are narrow – not broad”.

I have found this to be true with my students, as a member of an industrial design faculty, and as a service provider with my clients. I believe the tighter the constraints the easier and more efficient the design process.

As a side note I’d recommend using tools like http://clicktale.com to monitor actual engagement pattens from users as a method for improving conversions.

We at Treepodia offer clients an automated system for monitoring which version of a product video performs best.

Cheers,
Mike

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