The fashion industry has long been held as one of the great opportunities for interactive video. Campaigns by Nike, Agent Provocateur and John Lewis have all demonstrated a willingness to get involved with video that allows users to see what they want to buy when it is moving or in combination with other items.
This new site from Uniqlo allows users to see certain looks on the catwalk, click them, get more information and then go through to the store to buy them. It is nicely put togehter but after a few minutes the music can get a little painful.
Give it a whirl – see what online video persuades you to buy. Even if you don’t want a pair of skinny jeans or a fake leather hoodie – I am sure that you can find something that you like and you’ll be able to see what it goes with.
(The Creative Social twitter stream brought this to my attention)
