This is an ad for the new season of Dexter – a TV show in the US. It allows users to click on the video to locate the star of the show and move on to the next level. If you fail to spot him you get to try again, if you do spot him and manage to click on him in time then you get to go to the next video in the series. It can be highly frustrating – especially if like me you are unable to locate him on level 4 and give up in the process.
Games are well proven to increase a user’s engagement with advertising – the in-built human need to solve a puzzle gets drawn out in all of us, couple that with video footage and we can’t help ourselves, the mouse finger gets twitchy and before you know it you’ve spent half an hour chasing a guy around a video and you still can’t see him. You win this time Dexter but wait until I am hangover-free and then we’ll see who is the quickest on the video-clicking draw.
#1 by Elliot on September 28, 2009 - 3:11 pm
You have to be quick on Level 4 – he’s gone after 10s.
#2 by vaughan on October 6, 2009 - 12:06 am
thanks Elliot, I’ll try again!