The IAB in the UK has launched a new video site dedicated to building up a community around video advertising. I hope that they can help to build some momentum amongst the agencies, advertisers and publishers that we need to make online video advertising the mass-market media that I feel that it deserves to be. there are certainly some great creative examples out there.
Check here for more info.
The Video View
- About
- Video news elsewhere
- formats in search of audiences
- how short is short?
- Is Hulu more important that Time Warner Cable?
- last.fm and smartclip tie the knot
- MLB.com added to Little Roku
- pre-rolls to help YouTube turn a profit
- UK Commercial TV viewing shows an upswing
- what are the differences between in-stream and in-page video ads?
- why the JK wedding is a successful viral
- Why you need to be using video on your site…
- YouTube finalises revenue share for video partners
- YouTube to turn profit?
