Should stage musicals advertise using online video?


I don’t know if I am a fan of the musical genre, after all i am a chap who will recoil at the very mention of the name Lloyd-Webber however I have recently found myself humming some of the hits from Jesus Christ Superstar and Rent. Should I confine myself to the loony bin now?
For a stage show to advertise itself using online video makes an awful lot of sense, after all it is a visual and aural medium, how much of either can you get from a poster or the back of the Time Out magazine. Using video lets the potential viewer get a hit of the show and see the actors in it before they have to stump up the ticket price. Obviously it helps if there is a catchy tune, good production and attractive people in the video.

Legally Blond may not be my cup of tea but I have been humming the song from this clip for an hour or two now so something seems t be working!

Keep safe or pass along...:
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