Thanks to the Amazing Raisin for pointing it out over on Brand Freak.

I posted a little while ago (here) about the way that Nike SB had turned to skate video model around to provide free high quality skateboarding footage online. It seems that they are set to continue producing the same high quality feel but this time in a more conventional 1 minute slot which you can see here. The extended version is embedded above.

This ad has some great footage, a fantastic sound track, humour and above all the coverage of the shoes is as subtle as a skateboard shoe brand can be. The extended version was released after the TV version which made it an online event drawing even more viewers. Well done to Nike SB they really seem to be on a roll.