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Posts Tagged iab
IAB Launches New Video Site
Posted by vaughan in Uncategorized on October 12, 2009
The IAB in the UK has launched a new video site dedicated to building up a community around video advertising. I hope that they can help to build some momentum amongst the agencies, advertisers and publishers that we need to make online video advertising the mass-market media that I feel that it deserves to be. there are certainly some great creative examples out there.
Check here for more info.
Targeting video advertising.
I recently did some work with the IAB for their online video advertising handbook.
It was interesting to read all of the input from agencies, publishers and other technology providers and I think that the handbook gives a fair introductory overview to anyone who doesn’t understand how online video ads work.
