The Video View » iab http://www.vaughandenny.com/blog Vaughan Denny's view of the online video advertising world Tue, 02 Feb 2010 13:01:53 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 IAB Launches New Video Site http://www.vaughandenny.com/blog/2009/10/iab-launches-new-video-site/ http://www.vaughandenny.com/blog/2009/10/iab-launches-new-video-site/#comments Mon, 12 Oct 2009 14:35:58 +0000 vaughan http://www.vaughandenny.com/blog/?p=268 The IAB in the UK has launched a new video site dedicated to building up a community around video advertising. I hope that they can help to build some momentum amongst the agencies, advertisers and publishers that we need to make online video advertising the mass-market media that I feel that it deserves to be. there are certainly some great creative examples out there.
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]]> http://www.vaughandenny.com/blog/2009/10/iab-launches-new-video-site/feed/ 0 Targeting video advertising. http://www.vaughandenny.com/blog/2009/07/targeting-video-advertising/ http://www.vaughandenny.com/blog/2009/07/targeting-video-advertising/#comments Sat, 18 Jul 2009 14:03:38 +0000 vaughan http://vaughandenny.com/blog/?p=21 I recently did some work with the IAB for their online video advertising handbook.

It was interesting to read all of the input from agencies, publishers and other technology providers and I think that the handbook gives a fair introductory overview to anyone who doesn’t understand how online video ads work.

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