The Video View » nma http://www.vaughandenny.com/blog Vaughan Denny's view of the online video advertising world Tue, 02 Feb 2010 13:01:53 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 ITN to launch YouTube book club http://www.vaughandenny.com/blog/2009/07/itn-to-launch-youtube-book-club/ http://www.vaughandenny.com/blog/2009/07/itn-to-launch-youtube-book-club/#comments Fri, 17 Jul 2009 17:42:51 +0000 vaughan http://vaughandenny.com/blog/?p=5 According to the good fellows over at NMA – ITN are to launch an online book club. Will it work? Only time will tell but it does demonstrate one of the ways that online technologies are being used by older media companies to attract a new audience.

Find out more here nma.co.uk

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