The Video View
- About
- Video news elsewhere
- formats in search of audiences
- how short is short?
- Is Hulu more important that Time Warner Cable?
- last.fm and smartclip tie the knot
- MLB.com added to Little Roku
- pre-rolls to help YouTube turn a profit
- UK Commercial TV viewing shows an upswing
- what are the differences between in-stream and in-page video ads?
- why the JK wedding is a successful viral
- Why you need to be using video on your site…
- YouTube finalises revenue share for video partners
- YouTube to turn profit?
Posts Tagged tv
The TV business needs to adapt to survive
If you are relying upon the ostrich business model and you work for a traditional media company then you might well be facing your final days according to Henry Blodget on Silicon Valley Insider
Following a chat with a pal of mine who has had several years of happiness in the TV industry – the times they are definitely a changing. If the TV companies don’t adapt to the changes in availability of content then they won’t be the kings of the advertising dollars that they are used to being for much longer.