formats in search of audiences

econsultancy have a good article about the growth of the video advertising market with the caveat that most people still watch most video on their TV. this could be a good argument for moving towards an IPTV/VoD model to get online style advertising (accountability, interactivity etc) to the television.

The model that Hulu is employing seems to be showing good results (higher CPMs and consumer preference).

Keep safe or pass along...: